When people go shopping, they always want to get a discount or get something great at a low price. Black Friday is one of those times of the year when wishes come true. You can buy your favorite electronic devices on Amazon for a fraction of the price.
With Black Friday just around the corner, affiliate marketers around the world are trying to make the most of it. So, if you are an affiliate marketer, let’s dig deep!
What is this about Black Friday?
Black Friday comes right after Thanksgiving and is followed by “Cyber Monday.”
Around this event, retailers offer their best deals to kick off the holiday shopping season.
The most popular retailers in the US (and some around the world) are putting their items up for sale because online shoppers will flock to stores for the best deals.
As an affiliate marketer, you would need to optimize your affiliate marketing activities and capitalize on your efforts on Black Friday.
Here are some tips and tricks on how to improve your performance on Black Friday.
Let’s break it down into three stages:
- Pre-Black Friday sales
- Black Friday
- Black-Friday after-sales
Pre-Black Friday sales (prepared in advance)
You must be aware of the concept that planning is the secret to success.
Planning ahead gives you the advantage of preparing for the unexpected and familiarizing yourself with your Black Friday strategy.
Find the best affiliate deals
Since this is something you can do every day, double your efforts when it comes to Black Friday. To do this, you need to make sure that the list of offers is ready before the holidays.
Various affiliate offers will only be available on Black Friday for a limited time. However, it is important to test different offers on different traffic sources to see how effective they are.
Tips for a gift black friday
The Christmas season is a time when people give each other gifts. It is difficult for many people to decide what to give, even to family members. Therefore, it will be very helpful for your visitors if you dedicate an article with a list of perfect gifts for [husband, wife, toddler, grandma, etc.].
Learn more about profitable affiliate marketing niches:
Many people have no idea what to buy, so a guide to the “best holiday gifts” or “hot items every teen wants to get” can drive traffic and affiliate sales.
Create a landing page for the affiliate offer
Creating a special landing page with great deals is one of the easiest ways to get your Black Friday traffic moving. People are searching for deals during this time and you can get a lot of conversions from your landing page.
This is what to do:
Create your landing page in advance.
Check with your affiliate networks to find out what special offers they have.
Be sure to update your Black Friday landing page with a special offer.
Another trick you can use is setting up your landing page to offer visitors a preview of upcoming sales. This will allow people to sign up for updates and receive an email when offers or discounts are available.
You can add a timer or countdown on the page so that people know exactly when the offers will be released. This will make the page more attractive and the visitors will be more engaged.
Identify the best source of traffic.
It is important to know the sources from which you get the most traffic to your website.
Not all of your traffic sources will respond favorably to your offers.
You need to test and see which traffic sources are the most effective. You will need to use a wide range of targeting and good affiliate tracking software to assess the best source of conversion traffic.
Focus on good traffic sources and be sure to use push ads and ad formats. Automatic notifications will be a good complement to let people know about your offers.
Collect lead in advance
Black Friday is not meant to be the day you will try to collect leads.
Leads must be obtained in advance.
You need to find the people who are interested in your offers. as soon as possible. You will probably need to run a giveaway to gather potential customers. Use social media to get a list of leads that you can trade over and over again on Black Friday.
Share on social networks
Social media is a great way to get your message across. You can make a post on your landing page and share it with your followers’ social media. This will probably get you more traffic. You should encourage your friends on social media to share, like, and comment on your Black Friday message.
This will make you more successful and it will also attract more traffic.
Black Friday affiliate sales
On an actual Black Friday day, which falls on November 27 this year (2020), here are some of the things that you are expected to do:
On the Black Friday date, there are quick deals, one-day sales, and a massive price cut. This is causing shortages. You can run complex, explosive and targeted promotions to earn money from offers.
Push ads are now one of the best and most popular ad formats. You can send ads to users’ devices and get feedback instantly. This ad format also produces a lot of impressions and conversion rates. So, make sure you are not left out.
- Use of the main traffic sources
Make sure the traffic sources you are using have an established history of higher conversions. Don’t pick anyone just because you think it’s easier. Keep in mind that high-quality traffic results in higher affiliate conversion rates and this, in turn, means more commissions for you.
- Follow the clues you received earlier.
Since you’ve already obtained quality leads, now is the time to follow up and spread the word about your offering. This works great in affiliate marketing and you will see a higher conversion rate. It is much simpler this way because you are going to reach people They have already shown interest in your affiliate offer.
The Black Friday aftermarket
Don’t slow down. Just because Black Friday is behind us doesn’t mean sales end here.
Keep in mind that Black Friday is just one of many days to take advantage of affiliate deals. There’s also Cyber Monday, which is just a few days after Black Friday.
You will continue to find offers from companies that work throughout the week, even though Black Friday is over. You are also supposed to benefit from such offers. People will not stop looking for gifts for their loved ones. Make sure you have something to offer them.
This holiday season keeps affiliate marketers busy applying the experience they have accumulated thus far. It is important to evaluate your results during this time to see what gave you the best results. This information will be used for possible future campaigns and will allow you to gain valuable information about your affiliate marketing efforts.
Remember that the leads and the details you have collected will stay with you forever (or at least you will consider being “hot” for 6 months). In the future, you may also have affiliate offers that will get you even better commissions than Black Friday. You can “repurpose” your leads in related campaigns and offer them similar (or better) products later).
You can use email marketing software to reach your potential customers or pay for Google Ads, targeting only visitors who have visited your website before.
When everything is ready, you can relax and enjoy the fruits of your labor. Black Friday has a lot to sell. Many people wait a few months to buy a certain product (physical goods or digital products), so this is their opportunity to intervene. Keep in mind that people are searching for the best deals during this time, so it shouldn’t be too difficult to collect leads and customers. Make the most of this Black Friday and get the experience that will help you through the rest of your affiliate marketing career. Good luck!