If you want to promote affiliate products on Twitter, keep in mind that it can have great advantages and disadvantages. In this blog post, we’ll explore both and show you how to be successful with affiliate marketing on Twitter.
Affiliate Marketing on Twitter
Since its inception in 2006, Twitter users have posted billions of tweets. Twitter has a massive user base with 326 million active users every month.
That’s a lot of people.
Imagine, what can you do with them if they all clicked on your affiliate link and converted?
Well, there is a slim chance that 326 million people will click on your link. However, considering how busy Twitter is, even a fraction of that traffic can potentially make you rich.
From celebrity gossip to coverage of the 2020 U.S. elections, Twitter has been a powerful virtual entity on a global scale.
As an affiliate marketer, you can take advantage of Twitter and take advantage of all that traffic.
Although Twitter is not as big as Facebook, it offers you the opportunity to reach a wide audience and build a brand.
However, with all that in mind, you can promote affiliate products on Twitter In different ways.
Annotating on Twitter involves understanding the platform, your audience, and the so-called “Twitter etiquette.”
Twitter: a microblogging platform
Unlike a traditional blog post or even a Facebook status update, you only have 280 characters to express yourself on Twitter.
You really have to be concise and on time to get your message across.
So, before you jump into Twitter affiliate marketing, you need to learn how Twitter works.
Twitter was initially a social media / news platform that allowed its’ users to write short messages called ‘Tweets’.
‘Tweeting’ a short message is what makes Twitter stand out from the rest of the social media platforms. The text boundary is not only great for readability, but it also inspires creative use of language.
It can be difficult for users to convey their thoughts, but they must be incredibly smart about it.
Before getting started with affiliate marketing on Twitter, you need to determine your “Twitter goals.”
Here are some goals you may have in mind that Twitter can help you achieve:
- Generate prospects / prospects and convert them into customers.
- Improving your brand awareness.
- Building long-term relationships with your target audience.
- Build trust in the products or services you promote as an affiliate.
First, take a look at some of your competitors’ profiles.
What are they doing and how are they doing it? What works well for them? Can you replicate your success or ultimately make it better?
If you want to take a look at other Twitter users, you can use any online tool like Followerwonk or TweepleSearch. From real estate brokers to digital marketers, you can read about Twitter users from all industries.
Then you can follow them, interact with them, or communicate directly based on your purpose.
From my personal experience promoting affiliate products on Twitter, the biggest advance is that people can’t really know if the link is an affiliate link unless they click on it.
Twitter has its own link shortening service, so all the links you post on Twitter look the same universal. Unlike other platforms, where you can “feel” that a bit.ly link would likely be a shortened affiliate URL or a very long link with an affiliate id would also be a referral.
The fact that Twitter makes all links look the same is misleading for readers and followers, but it works perfectly for affiliate marketers.
You may also want to read:
The power of hashtags
Twitter is the undisputed leader of all hashtags on social media platforms.
Hashtags are a great way for people to organize their own tweets or follow tweets by topic.
Hashtags tell you what content is related to a topic and help you get your tweets in front of the right audience with the intended engagement.
As an affiliate marketer trying to sell a particular product in a particular niche, you should take advantage of hashtags.
Discover relevant hashtags in your market. It could be a tagline, a long-tail keyword, or even something related to your location. Use them appropriately; don’t add them to every tweet just because you want to get out quickly. Too many hashtags spoil the purpose.
Twitter Ads for Affiliate Marketing
Like any other platform, Twitter allows you to promote tweets. The advantage is that you can also promote affiliate links if the tweet itself falls within the guidelines of your General Terms of Service.
These tweets are tagged as ‘Promoted’ and will appear on people’s feeds in the same way that enhanced posts appear on Facebook.
Twitter Ads vs. Facebook: Based on my own personal experience in the affiliate marketing niche, Twitter endorses ads “easier” than Facebook. Facebook has a very long list of things that it cannot promote or advertise, while Twitter (at least at the time of writing this post, Q4 2020) is much more flexible.
In the affiliate marketing business, promoting tweets appears to be immeasurably more effective than any other form of advertising. However, they also offer:
- App Installations
- Views of promoted videos
- In-stream video views
- Increase in followers
- Website clicks / conversions
- Brand awareness
- Tweet interactions
All of these ad types are designed to meet your end goal, which is why I said at the beginning of this blog post that the “Twitter Goals” setting is important.
Paid campaigns You have enormous power to attract potential customers to your door, but you have to know the platform and target users perfectly so as not to lose money.
In my personal experience, the biggest downside to Twitter, when it comes to affiliate marketing, is unwanted mail.
High volumes of spammers ended up giving many Twitter users a bad name. People are tired of all the “get rich quick” schemes. Also, many people are using Twitter to get “free” traffic to their website and are using various “clickbait” techniques to get the person to click on your link.
Posting Tweets Too Often
I think this is more of a disadvantage than an advantage. If you want to be in front of the right audience and grab their attention on those measly 260 characters, you just have to tweet frequently.
In fact, very often.
How often should I post on social media?
As you can see, the “suggested” number of tweets per day is 15 (compared to Facebook and LinkedIn, where it is optimal to post once a day).
Most users follow tens, hundreds, or thousands of people. Each person tweets several times a day. It is humanly impossible to read All updatesSo every time we open the Twitter app, we only end up seeing (or reading) just the tip of the iceberg.
Learn more about in-app marketing.
Many, many, many tweets go unread.
For you, as an affiliate marketer, this means:
- You really have to post often, to increase the chances that your tweets will be read.
- You have to find the balance between spamming and being annoying and actually promoting your products in an orderly way.
- You should probably consider software to automate your entire affiliate marketing business, including tweeting.
As you can see, affiliate marketing on Twitter has both advantages and disadvantages. You really need to delve into the study of the platform and understand its users and their behavior. Ask yourself, what do my followers or followers expect to see of a specific hashtag? How can I meet your expectations?
Twitter has grown into a massive platform with enormous outreach potential. To take advantage of this social network, affiliate marketers must be very active. It’s tough terrain for marketers to conquer. One mistake and you will lose the trust of many potential customers.
Twitter affiliate marketing requires working hard to develop your social profile. Only after you have built trust can you start promoting affiliate products. Be honest and genuine, try to help, and respond whenever someone asks for your help. Twitter takes a lot of work and patience, but it will pay off and can make you rich. Good luck!