As a small business owner, you want to focus on growing your business and improving service delivery rather than spending 40% of your time chasing clients. With the help of SEO, you can make customers find their way to your store.
If you haven’t started harnessing the power of SEO, it’s time to start. Start with something simple, like making sure you have a fully functional website and contact page with directions to your store.
SEO benefits for small businesses
There are several benefits associated with search engine optimization. These include:
Consistently attract the right customers
By optimizing your website for local search queries, you can access the customer base near your area that is ready to buy right away. For example, if you have a restaurant in Denmark and it appears for searches as The best diners in Denmark, then it will attract anyone who checks the keyword on Google.
This means that you can have consistent customers coming to your store without the need for many expensive in-person promotions to run and consume in your uptime, which you would rather use to improve your products and services.
Increase your brand awareness
When your business appears on the first pages of search engine results pages (SERPs), your potential customers will see you as an established brand. Also, many people will start visiting your pages, thus increasing your brand awareness.
However, that is not enough. For this brand awareness boost to be effective, you need to ensure that you represent authority and quality across all of your platforms. This could mean:
- Improving your website design
- Rewriting your website copy to represent professionalism and diligence
- Make sure the content you post on social media is accurate and relatable to your target market.
- Post effective content on your topic on your blog or other publishing platforms like LinkedIn Pulse and Medium
By increasing your brand awareness, you start digital conversations that put you on the minds of your customers. The next time a friend searches for your type of service, you will be an obvious recommendation.
Avoid your competition
You may have direct competitors targeting the same target audience, but tweaking your SEO strategies, even a little bit, could give you an edge over those who have an old website and without any ongoing search optimization efforts.
On the other hand, if your competition is leveraging SEO and you aren’t, then your business could be one where customers stop, strike back, and turn to your competition and place an order. You clearly don’t want that. Either you are competing with others on the same level or you are ahead of them. The delay is not only costing your business, but also your brand.
Offer a better user experience to your users
Optimal user experience is a big part of SEO that many SEO experts seem to ignore, but with Google’s vital web update, this is bound to change. Ensuring that your website offers the best experience for your visitors allows you to increase conversions and make your experience simple and memorable.
To achieve this, think of simple but critical things like:
- Improving website speed
- Interconnection of web pages for easier navigation
- Showing only the necessary things
- Subtlety. Avoid going overboard
A great user experience is necessary to ensure that your users do not experience any technicalities when using your website or when trying to place an order.
To be sure, there are several benefits that come with SEO, so neglecting it is too high a price for you to afford. While it may seem overwhelming at first, it doesn’t have to be. Get started with what you can do right away, and then move on to more demanding tasks like guest posting for quality backlinks.